Last updated on July 18th, 2023 at 01:23 pm
While many businesses may opt to hire a marketing team internally, there are surprising benefits to hiring a digital marketing agency. In this post, we are going to reveal the top benefits of hiring a digital marketing agency, rather than relying completely on an in-house marketing team. Let’s get started!
What Is A Digital Marketing Agency?
First, we need to define what a digital marketing agency is and is not. According to Investopedia, digital marketing agencies are “firm(s) that deal exclusively in marketing to consumers through digital channels. This includes creating and launching campaigns for corporate clients through social media, pay-per-click advertising, videos, and websites, among others.”
Basically, digital marketing agencies are businesses solely focused on helping businesses maximize their marketing campaigns through digital channels. This begs the question, what is the benefit of hiring internally? Well, there are many reasons!
1. Experience
Digital marketing agencies, especially seasoned ones, have the experience of working with many types of businesses and have executed hundreds, if not, thousands of marketing campaigns. Therefore, when you hire a reputable digital marketing agency you are hiring a company incredibly experienced in what you are looking for.
Comparatively, your internal marketing team may only know from their past experience if they have any at all in digital marketing. Ultimately, hiring a digital marketing agency can bring massive amounts of experience to your company without the cost of hiring an entire team.
To illustrate this, check out our online reviews and industries we work with. Our agency alone has guidebooks geared specifically to home service marketing and others because it is what we do every day.
2. Time Savings
Secondly, hiring a digital marketing agency brings time savings to companies. While an internal marketing team may be able to accomplish a goal, they may not be experienced in all aspects of the marketing strategy. Inexperience can lead to learning curves and delays in strategy implementation.
On the contrary, a marketing agency will have experienced staff that know how to execute the right way, the first time. Moreover, if adjustments do need to be made, they are more keen at knowing the signals earlier on.
A quick example is our knowledge of the curiosity gap to generate more impressions on your email marketing campaigns. Without unique knowledge, it can take a lot more time to reach your particular goals.
3. Cost Savings
Believe it or not, hiring a digital marketing agency can bring significant cost savings to a company. As mentioned previously, you are already getting more experience and time savings. More experience can equate to better-performing digital marketing campaigns. In addition, time savings can equate to faster campaign returns.
Some agencies do come at a premium, but that is because they know their value just like you may know the value of your business. Hiring a team internally to execute a marketing campaign equally effectively as what they may create for you would cost significantly more time and money.
With WolfPack, we help businesses track their cost savings easily through lead tracking. In addition, we know what a good return on ad spend truly is based on our countless times running ads.
4. Scalability
Next up is scalability. With a marketing agency, businesses can easily scale their marketing strategies by increasing their spending with the agency. Comparatively, internal businesses would have to hire, train, and develop their marketing team which can take up to 6 months!
The right digital marketing agency can scale your business, and they should want to do that! The scalability of your business is not only a win for you, but it’s a win for them as an agency.
Many agencies in this arena have different plans you can choose from that grow with your company. So, when you need more resources, that’s easy enough!
5. Flexibility
Second to last is flexibility. When hiring a marketing team internally, if the business doesn’t perform well or the marketing campaign comes to an end you may have to lay off employees to stay afloat. Digital marketing agencies take the brunt of that risk for you. If the marketing campaign executes and finishes or the economy sours for you, most agencies have simple ways to exit a contract or cancel terms.
Flexibility is one of the most critical benefits of hiring a digital marketing agency.
6. A Business Partner
Last, but most certainly not least, hiring a digital marketing agency is like hiring a business partner. Hiring a huge internal team to be experts in every aspect of marketing is simply not feasible. Having a digital marketing agency in your corner not only keeps you up to date on the latest trends, but they become like a business partner. Your success is their success and they should want you to achieve your goals.
Reap The Benefits of Hiring a Digital Marketing Agency
And there you have it! The best benefits of hiring a digital marketing agency. There are definitely a whole lot more, but we find these ones to be the most impactful and occur with almost every business relationship we have with our clients.
So, are you ready to take your marketing strategy to the next level? See how much marketing agencies cost, or schedule a consultation with WolfPack Advising to get more experience, spend less, save time, scale faster, remain flexible, and become a business partner with us!
