Getting noticed by potential customers is the name of the game, but can be a challenge for local businesses – a Google Local Service Ad (GLSA) is a powerful way to stand out. Advertisements with top-of-search visibility and trust from a Google Guarantee put you front and center when someone local searches for your services.
This post is your go-to guide for understanding which industries can take advantage of Google Local Services Ads and how these ads fuel business growth.
Competitive Advantages of Google Local Service Ads
GLSA offers a unique competitive advantage by giving a business the local spotlight to attract more customers.
More Visibility
Firstly, local Service ads appear at the top of Google search results, above traditional pay-per-click advertisements and organic listings. This prime placement ensures potential customers see your business first.
Being the first option potential customers see, your chances of getting noticed and contacted are much higher – Google Ads results get 65% of the clicks with buying intent, and organic results only receive 35% of those.
Trust and Credibility
Secondly, a standout feature of leveraging local advertisements through Google is the Guarantee badge. The badge instills trust in users by assuring them that Google has verified your business.
If a customer is dissatisfied with the service provided, they may also be eligible for reimbursement by Google, up to a specified amount. That added layer of security can be a deciding factor for many consumers when choosing a service provider, adding a competitive edge.
Example of local businesses displaying Google Guaranteed badges
Cost-Effective Pricing Model
Unlike traditional pay-per-click ads where you pay for each click, Local Service Ads operate on a pay-per-lead model. This means you only pay when a potential customer contacts you directly through the ad.
The PPC model can be more cost-effective, as it focuses on generating quality leads rather than just website traffic. You’re investing in actual opportunities to gain new customers, making your advertising budget more efficient.
Better Interaction
Also, local service advertisements facilitate direct communication between businesses and potential customers. When someone clicks on your ad, they can call you directly or send a message, which streamlines the process of converting leads into customers.
This swiftness can significantly boost your chances of securing new business, as potential customers appreciate the quick and easy contact options.
Local Targeting
Finally, the ads are designed to target local customers searching for services in your area. Zeroing in on local search queries, you can ensure that your advertising budget is spent reaching people who are most likely to convert into paying customers.
Precise targeting helps the below businesses attract clients who are nearby and ready to use a service, increasing conversion rates and return on investment. In fact, 75% of users say that paid search ads make it easier to find what they’re searching for.
Home Services
This industry of providers is a prime candidate since they generally rely on local clientele.
GLSA is particularly beneficial for these businesses because it ensures their visibility, helps them build trust, and facilitates direct communication with the right users.
For instance, here are the best examples of home service businesses:
- Plumbers
- Electricians
- HVAC Technicians
- Landscapers
- Lawn Care Providers
- Roofers
- Gutter Installers
- Pest Control Services
- Home Cleaning Services
- Home Improvement and Repair
- Appliance Repair Services
- Pool Maintenance and Repair
- Security System Installers
- Moving Services
- Home Inspectors
Cleaning and Maintenance
These services are essential for keeping homes and businesses in top condition! Google Local Service Ads allow them to connect with local customers who need reliable services.
These are some primary examples of the industry:
- House Cleaning Services
- Carpet Cleaners
- Window Cleaners
- Gutter Cleaning Services
- Pressure Washing Services
- Pool Maintenance Services
- Pest Control Services
- Handyman Services
- Lawn Care Services
Health and Wellness
Lifestyle and health services are in high demand as people prioritize their well-being. Google Local Service Ads provide a great way for these providers to connect with customers in their service area wanting to learn more about the service they provide.
In the health and wellness space, you can find these services and more:
- Personal Trainers
- Massage Therapists
- Chiropractors
- Physical Therapists
- Dietitians and Nutritionists
- Acupuncturists
- Yoga Instructors
- Mental Health Counselors
- Fitness Studios
- Pilates Instructors
Legal and Financial Services
Next, the services in this industry tend to require a higher level of credibility to attract clients. GLSA can put them in front of prospective clients, at the top of the search results, and with the reassurance of their Google Guarantee.
- Lawyers
- Accountants
- Tax Preparers
- Financial Advisors
- Real Estate Agents
- Mortgage Brokers
- Insurance Agents
- Notary Services
Real Estate Services
A strong local presence is key to success in a competitive landscape like real estate. GLSA helps real estate professionals reach clients at several points in their real estate journey. Here’s a list of some that can benefit:
- Real Estate Agents
- Property Managers
- Home Inspectors
- Appraisers
- Mortgage Brokers
- Title Companies
- Moving Services
Other Industries That Can Benefit
Lastly, many other industries can gain reach from GLSA beyond the more obvious sectors. Whether someone is in pet care or tech support, these ads can help them reach more clients and grow their business.
Other notable industries might include, but aren’t limited to:
- Pet Services
- Event Planning
- Education and Tutoring
- Beauty and Personal Care
- Automotive Services
- Tech Support
- Fitness Trainers
- Cleaning Services
- Home Organization
Getting Started with GLSA
If you are (or know) a local service that’s ready to observe the power of Google Local Service Ads for yourself, getting started is pretty straightforward – follow these steps:
1) Check Eligibility
First, confirm that your business qualifies. Google has specific requirements based on industry and location. You can visit the Google Local Services Help Center to check eligibility.*
2) Sign Up and Make a Profile
Then, go to the Google Local Services website and sign up. Fill out your business profile with detailed information, including services offered, operating hours, and service areas. Accurate and comprehensive information helps potential customers find you.
3) Get Verified
Google requires businesses to undergo a verification process, which may include background checks, license verification, and insurance validation. This step makes sure each business meets Google’s quality and trust standards.
4) Set Your Budget
Decide on your budget based on the number of leads you want. GLSA operates on a pay-per-lead model, so you only pay for the leads you receive. Google can help estimate the budget needed to achieve your business goals!
5) Manage Leads
Once your ads are live, you’ll need to respond promptly to maximize your chances of conversion. Google even provides tools to help manage and track your leads efficiently.
6) Observe and Adjust
Regularly review how your ads are performing using Google’s analytics tools. Watch key metrics like lead volume, cost per lead, and customer feedback. Then, use the data to improve your ads, tweak your budget, and refine your services.
7) Keep Up Your Quality Service
When you move forward, remember that your reputation is also important to your ad’s success. Encourage satisfied customers to leave positive reviews and address any negative feedback constructively. High service standards will make your reputation glow and attract more leads.
Conclusion
To summarize, Google Local Service Advertisements can truly elevate business for various industries with improved visibility and trust. Whether you offer home services, legal and financial services, or other local services, this tool can help you stand out and grow.
At Wolfpack Advising, there’s an expert team here to guide you every step of the way. Schedule your online consultation and become Alpha today!
