Attribution Models Archives | WolfPack Advising Alpha Digital Marketing Agency Tue, 29 Aug 2023 17:57:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.6 https://wolfpackadvising.com/wp-content/uploads/2024/02/web-favicon-2-100x100.png Attribution Models Archives | WolfPack Advising 32 32 What Is The Linear Attribution Model? https://wolfpackadvising.com/blog/linear-attribution/ Tue, 29 Aug 2023 10:44:26 +0000 https://wolfpackadvising.com/?p=5918 In the ever-evolving world of marketing, understanding the effectiveness of different strategies and channels is crucial for business owners and marketing professionals alike. One key aspect of this understanding is...

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]]> What Is First-Touch Attribution & How To Use It https://wolfpackadvising.com/blog/first-touch-attribution/ Tue, 22 Aug 2023 14:17:59 +0000 https://wolfpackadvising.com/?p=5897 In the world of marketing, it’s essential for small business owners and marketers to understand the effectiveness of their advertising efforts. One crucial aspect that often gets overlooked is first-touch...

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]]> Last Touch Attribution: A Key to Effective Marketing Strategies https://wolfpackadvising.com/blog/last-touch-attribution/ Tue, 08 Aug 2023 13:32:09 +0000 https://wolfpackadvising.com/?p=5863 In another post, we covered closed-loop attribution and discussed while it is extremely effective at attributing your marketing dollars to sales, last-touch attribution tends to be the most popular among...

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]]> Closed Loop Attribution: What Is It & Why It Matters https://wolfpackadvising.com/blog/closed-loop-attribution/ Tue, 01 Aug 2023 13:39:14 +0000 https://wolfpackadvising.com/?p=5819 In today’s fast-paced digital landscape, businesses rely heavily on marketing to reach their target audience and drive growth. But in the age of abundant data, how can organizations ensure that...

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