WolfPack Advising is the leading franchise web design agency for home service companies. We specialize in franchise website development for home inspectors, pest control companies, plumbers, and more.
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Why is Franchise Web Design Important?
Franchise websites are not like other websites. A website for a local, small business needs to serve the needs of their local customers, and their service area may be quite small. On the other hand, a franchise needs to maintain its brand and voice across networks in very different markets. The website must keep its most important branding elements, while also addressing the needs of customers in different service areas.
Maintaining your brand while also having customized content to address a large network of many different areas can be difficult to balance, and that is where WolfPack Advising comes in. It is becoming more and more common now than ever to see smaller local businesses competing in search engine rankings with large franchises. So it is very important to have a powerful franchise web design that can continue to rank high on search engines and convert visitors into customers.
Why Choose WolfPack
Here at WolfPack Advising, we love creating high-quality websites, and we place much importance on your brand and voice as a franchise. We understand the large scope of your business, as well as the needs of local customers. To address these needs, we create a main page for your franchise, and then add individual location landing pages for each area you service. When someone visits your site, they will be able to choose the location closest to them and see all of the information that is specific to the needs of their area. Each location will have keywords, images, and contact info specific to their location.
This process ensures that your website will attract customers from different locations while maintaining the important branding qualities of your franchise. Building your franchise web design this way will also allow you to rank higher on search engines for the locations that you service. Trust WolfPack Advising to create your franchise web design today!
How Franchise Web Design Works
To optimize your franchise website for the multiple locations you service, location landing pages are created. When a user clicks on your site, they will have the opportunity to choose or be automatically redirected, to the location closest to them. This will keep users on your site longer since they have more location options to choose from.
The Benefits
Once you have chosen the location closest to you, the website information will show content that has been optimized for that location. Each location landing page will have its own contact and office information specific to that area.
For example, if your business services and has an office in Atlanta, GA, then the Atlanta landing page will show the Atlanta phone number, the Atlanta office address and hours, and other Atlanta-specific information. All of the service pages and the rest of the menu will be specific to Atlanta.
If your business services and has an office in Portland, OR, the same applies. This gives your franchise website the ability to reach a large number of people, but at the same time, having location-specific content that applies to your wide service area, all while still maintaining your brand, image, and voice.
What’s Included In Your Web Design
Frequently Asked Questions
How Does the Process Work?
After your initial consultation, after the proposal is sent and signed, and after the initial payment has been received, we will send you the link to fill out our onboarding form. In this form, you will be able to provide all the information we need to create your site. This includes the verbiage you want on the pages, you company colors and logo, team members and images, design ideas, websites you like, etc. Once we have this form, we will be able to begin working on your site. At the end of every week, the lead web designer will send you an email letting you know the progress that has been made with links to view. Please save all edits and revisions until the end, where you will have two round of revisions. However, if you notice that the web design is completely off track, just let us know and we will be able to schedule a call with you!
How Long Does the Project Take?
Most of our web designs can usually be completed in 4 weeks! However, the amount of time to complete can differ for each site. Larger and more complicated sites can sometimes take a bit longer. We can normally give you an estimated completion date. Since we work and communicate with clients as the site is being designed and created, the lead web designer will be able to keep you up to date with any delays or changes that may happen during the process.
Can I Make Updates on the Website After it Has Been Completed?
Yes! After the website has been completed, we can add you as a user to ensure that you have access to your site to make any updates as you please. WolfPack Advising also offer monthly website hosting services. Our monthly plans include free website edits, monthly website updates for better performance and security, lower web design fees, and continuous website support and content management!
Are images included in template and custom designs?
Our web designs come with stock photos through AdobeStock. You are welcome to choose the photos and send them directly to us or, we will choose stock photos for you. We may also use photos provided by you.
Is content writing included in the web design?
Content writing is not included in our web design plans. You will be responsible for providing the content. While our team will make content edits and write basic content if no content is provided, you are responsible for ensuring the accuracy of our writing. We include content writing with our SEO plans.
Will You Host The Website?
We sure will! Our website hosting is second to none! Check out our web hosting page for more information.
Does Your Website Include SEO?
Yes. All of our websites are built with SEO in mind and SEO best practices. Items like: meta-descriptions, mobile speed/responsiveness, sitemaps, and others are all accounted for! For information on improving your SEO with content creation, check out our SEO page.
Who Do We Help?
We help pest control companies, home inspectors, real estate agents, plumbers, contractors, electricians, HVAC companies wedding events, and more! If you have a web design, we can help.
